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I’m on a mission to raise Asian women’s voices, helping us tell and own our stories.

I have over a decade’s experience in communications; from taglines to feature writing, from radio scripts to email campaigns.

Storytelling and knowing humans are at the heart of what I enjoy doing.

Notoriously Curious is the place I bring all my loves together, both past, present, and future.

While I’m currently working in growth at one of the largest travel tech companies in the world, I’m also on a mission to raise the voices of Asian women.

How it began

In 2018, I became more conscious of how women need to play bigger, manage our inner critic, and how I can be part of the transition team. While women are showing up more than ever, I also notice that in order for us to reach our full potential, we need to be able to imagine ourselves in those positions.

When I asked friends if they have any Asian women in business they look up to, all I got was silence.

I’m here to change that.

- Niki


Values to Live By



Life would be awfully boring if we took everything at face value. I always believed in asking questions, and never settling for the status quo just because it’s comfortable. Growth begins with self-awareness and it is in always staying curious about who we are, who we are becoming, that helps us grow for the better and with more confidence.



As they say, the only constant is change. I believe this and that the world is constantly moving and changing. I choose to have an active participation in how life evolves. While I pick my battles, I always want to come from a place of empowerment, and this is what I share with you: to always know you have the power to change your life and that for every change, the first step is always to begin.



In our pursuits, we can lose sight of the forest for the trees. I believe in active recovery and self-care. I don’t ever want us to be blinded by ambition and in the process, burn ourselves to the ground. I believe in achieving everything sustainably and in balance. I adhere to a morning routine, exercise daily, focusing on good nutrition, and having enough sleep.


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