Building trust one Instagram story at a time

More than a few months ago, I began a personal mini project on Instagram Stories to share a part of my work, particularly how to use Skyscanner. The idea started because I have been thinking endlessly about building brand trust. I wanted to put the traveller at the centre of the conversation. I wanted to make sure questions are answered, plus giving travellers a sort-of Level Up, when it comes to planning their trips.

Read More