Communications is at the heart of what I do. Whether that's on paper, online, or in-person. My career has always been a hybrid of sorts; balancing old vs. new, traditional vs. cutting-edge. While tactics and tools have changed, remaining consistent and relevant is key in order to make an impact.

WORK EXPERIENCE

With more than 10 years experience, I’m what you would call a T-shape consultant with deep knowledge in PR and communications, complemented by skills in copywriting, UX design principles, analytics, advertising, content marketing, and social media.

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Growth Manager
Skyscanner
Aug 2017 to Present

Account Director
Goodstuph
May 2016 to Aug 2017

Account Manager
Hive Consulting
Nov 2013 to Apr 2016

Senior Account Executive
Ogilvy
Apr 2013 to Nov 2013

Account Executive
Text100
Jun 2011 to Apr 2013

Account Executive
Ogilvy
Jun 2009 to May 2011

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CERTIFICATIONS

SEO Specialist
ClickMinded   
Oct 2018 (no expiry)

Content Marketing
Hubspot Academy
Apr 2018 to May 2020

Inbound Certified
Hubspot Academy 
Feb 2018 to Apr 2020

Google Analytics Certified
Google 
Aug 2018 to Aug 2019

Email Marketing Certified
Hubspot Academy 
Feb 2018 to Feb 2019

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EDUCATION

B.A. Communications
Ateneo de Manila University
Jun 2004 to Mar 2008

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VOLUNTEER EXPERIENCE

Judge
Public Relations & Communications Association (PRCA) SEA Awards
2018

Circle Moderator
Lean In Singapore - Skyscanner     
Feb 2018 to Jun 2018

Volunteer
Room to Read
Feb 2014 to Jan 2016

Day Camp Facilitator
Girls to Pioneers, U.N. Women  
Jan 2012 to May 2012

Volunteer
Singapore Writer’s Festival
Nov 2014

Volunteer
Confab Europe, Brain Traffic      
Sep 2014 to Oct 2014

Volunteer
Asian Festival of Children’s Content
May 2014

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TESTIMONIALS

“Her flexibility, attention to detail, and proactivity resonated well with the team. Niki delivered above and beyond all of our asks, no matter how big the initiative was, all of which she and her team were able to execute flawlessly. I highly recommend Niki - she’d be an asset to any team. ” — former client

“Niki is an eagle-eyed editor and a client-focused project manager rolled into one! Two things that struck me the most: her constructive feedback as an editor and her drive to provide value on how the content should look like. I won’t have second thoughts at all in working with Niki! She’s my favorite editor to date. ” — former freelance writer

“A master word-smith, Niki doesn’t just tell you a story, she makes you envision it. Her word crafting can make the mundane come to life and the drab exciting. Niki also possesses the natural ability to hold an audience when she presents. Her bubbly demeanour compliments her strategic thinking and gets many a client on-board with her point of view.” — former manager

“Niki is a great collaborator, social media whiz, and comes up with ideas that are original, fun, workable, and relevant. She is detailed yet able to grasp the bigger picture, and is always willing to try 101 different things to get the results we need. Ideas generation with Niki is a pleasure, and she’s a wonderful teammate. Creative and imaginative!” — former manager